Art&Culture
Parisian pedigree
Louis Vuitton’s new campaign seduces us with antique cars and pedigree dogs.
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Parisian pedigree
The Louis Vuitton campaign for AW2011/12 explores once more the French house heritage, travel and luxury intertwining again. This season we are being seduced by antique cars, pedigree dogs and young faces.
But there is more to it. The campaign evolves from the staging and styling of the collection runway show, when models were sent out from gilded elevator doors. References to chambermaids, bellboys and chauffeurs are present, as is a clear wink to uniforms and fetish (ah, those gloves and masks, handcuff-bound wrists, bustiers and high heel boots).
The campaign was shot in Brooklyn by Steven Meisel, one of Marc Jacob’s long-time collaborators (Meisel already had shot Madonna for Louis Vuiton in 2009).
An international cast of young up-and-coming models – Gertrud Hegelund (Denmark), Daphne Groeneveld (Holland), Zuzanna Bijoch (Poland), Fei Fei Sun (China), Nyasha Matonhodze (Zimbabwe) and Anais Pouliot (Canada) – mingled with the seven pairs of pedigree dogs selected from the dozens that auditioned.
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All images courtesy of Louis Vuitton
louisvuitton.com
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