Art&Culture

Where’s Waldi?

No other creature has captured quite as many hearts and designers sensibilities as the 1972 Summer Olympic mascot.

READ MORE
CLOSE

Where’s Waldi?

When someone mentions the phrase ‘Olympic Mascot’ it is easy to conjure an image of a strangely Japanese inspired collection of alien looking beings that have been moulded to tick off as many olympic brand values as possible.

If we look back a little further to the era when mascots resembled actual animals, almost every courageous beast has been utilised from lions to eagles to bears, however none of these creatures has captured quite as many hearts and designers sensibilities as the 1972 Summer Olympic mascot Waldi.

Created by German design legend Otl Aicher, Waldi stood, some what ironically, for the olympic values of resistance, tenacity and agility. He also carried a political agenda by incorporating all the olympic colours except red and black in an anti Nazi statement devised by Aicher who strongly opposed the movement and refused to join the Hitler Youth.

The resulting muted colour palette somehow gives Waldi’s clean lines a purer and more stylish feel than his more recent generic counterparts, who I’m sure would struggle to convey more than a message of motion, life and triumph, or whatever the current olympic core values may be.

The considered and precise lines of the petite canine’s form are typical of Aicher’s clean modernist design and were used for the route of the marathon through the city of Munich. The various parts of the hound were represented by different areas of the city with the mouth being in the Nymphenburg Park, the belly — the main downtown street and in true German style, the rear end in the English Garden.

With his proud stance and dapper striped attire it’s hard not to love this little guy, which is possibly why over two million Waldi related products were sold during and even years after the games he represented.


All artwork created by Otl Aicher
To find out more about Otl Aicher’s work visit this website
You can find some of the original artwork on sale here


Images resourced through Flickr

Tags , , , , , ,

Leave a Comment

Your email address will not be published.

CLOSE
Art&Culture
F&S_DoggieWoggiez_01

Holy Hounds

Irreverent U.S. video collective Everything Is Terrible! reboots Alejandro Jodorowsky’s The Holy Mountain into a hysterical film made entirely of random dog-related footage.

READ MORE
Art&Culture
Four&Sons_Showdogs_Feature

Under the cover of darkness

Death and wilderness play a key role in Lorna Evan’s haunting photography.

READ MORE
FourAndSons_SpikeVisser_Feature

Best of breeds

Sipke Visser’s new book lifts the lid on the fascinating world of dog shows.

READ MORE
Community
F&S_Huisdieren_04

Death is not the end

A vivid collection of portraits by Netherlands-based photographer Heidi de Gier and journalist Babette Rijkhoff delves into the lives of people who can’t bear to farewell their companions.

READ MORE
Recommended
Recommended
Recommended
Recommended
Recommended
Art&Culture
F&S_HeidiLender_F_01

Stand by me

Writer turned photographer Heidi Lender on daydreaming and how her Shih Tzu Bichon became her muse.

READ MORE
Art&Culture
F&S_JensKlein_Feature_01

Under surveillance

As well as inspiring fear and paranoia during its reign, more recently, the German Stasi has inspired art. Dog-based art.

READ MORE
FourAndSons_Subscribe_Giveaway

Order a one-year subscription before Sunday 1 March 2015 for a chance to win one of ten Underdogs calendars by K.W.Doggett Fine Paper. Shot by acclaimed photographer James Geer, printed in exquisite premium uncoated stock and art directed by Four&Sons, the calendar pays tribute to the underdogs, the unsung heroes, the misfits with a heart of gold.

READ MORE