Community
FourMagazine_Peludos_03

Do-good dogs

Madrid-based t-shirt brand Peludos, is determined to change the way we think not only about our clothes, but the entire nature of brands and what they can achieve.

READ MORE
CLOSE

Do-good dogs

Karolina Arija Ax is one of those unsung heroes who quietly goes about her business whilst changing the world around her bit by bit, day by day. Her way? T-shirts.

In 2011 Arija founded Peludos (‘hairy’ in Spanish), the Madrid-based t-shirt brand. Together with partners Álvaro Ortiz and Maria Serret de Ena, Peludos has enlisted the help of numerous talented creatives to design apparel which benefit not only the wearer, but countless others as well. Arija explains “The market needs more socially committed brands. If you sell something, sell something with real values, something people can relate to, something that fills important gaps or helps society in some way. If you’re going to consume, whatever it is, the best feeling is knowing that you made a good choice and you contributed to a better living for whom it may concern (and not only the CEO).”

Each t-shirt is 100% cotton, screen printed locally in Madrid with all factory employees operating under appropriate working conditions. Each edition is printed in limited numbers and once the t-shirts are sold, all proceeds are donated to an animal shelter. The first run raised $700 and benefited the Madrid-based ANAA shelter.

Says Arija of her chosen beneficiaries, “I noticed that a lot of pet lovers knew nothing about animal shelters nor about adoption, and that they were willing to help but didn’t know how. I really admire the work animal shelters do; rescuing, caring for, housing and giving infinite love to these poor animals that have had such bad luck. As far as I know, all animal shelters are financed by private donors and the people who work there are volunteers who give their lives for the cause. It’s incredible.”

Each time a collection is produced, the Peludos team looks for new ways to improve the quality and essence of the product, such as switching to non-toxic ink, and screen-printing all garments by hand. The designs are modern and fresh, in a rainbow of colours and are as varied as the artists who have made their mark on them. As well as the designers, all those responsible for the brand, graphics and visuals are conscious of making a positive change, and many have an adopted dog of their own. “I love culture and think it’s necessary for our existence, so I started the brand motivated by offering great products designed by people that were culturally involved.”

Arija has her hands full with several other dog and community-skewed projects, including a workshop for kids who sang for a dog that had been in a shelter for a year to appease his loneliness (he was adopted two weeks later!), and a festival for dogs in Malmö, Sweden, giving dog owners a reward for their endless love replete with concerts, art and workshops.


All images courtesy of Peludos
Photography by Jonay PMatos
Illustrations by Manu Griñon, David García, Eva Solano and Abel Cuevas
To learn more about Peludos click here
To support Peludos and buy t-shirts, go to shop.aaapeludos.com

Tags , , , , , , , , , ,

Leave a Comment

Your email address will not be published.

CLOSE
Art&Culture
Four&Sons_Issue07_Cover

ISSUE SEVEN — OUT NOW

This issue is about the joy of looking from the outside in. We tap into the routines (and peek inside the houses) of human–dog relationships around Tokyo. We ponder the age-old connection between dogs and horses. We journey with a wild mutt from New York to Zurich. We chuckle over poop-scoop habits around the world. There’s a lot to laugh about in this issue. Be it The McCartney’s pics of dogs in heels, artist Al Taylor’s wee art, John Bond’s drawings (feat a puppy pretzel!) or artist Wilfrid Wood’s bloated dog heads. All this, and more, inside the covers.

READ MORE
Art&Culture
Four&Sons_Showdogs_Feature

Under the cover of darkness

Death and wilderness play a key role in Lorna Evan’s haunting photography.

READ MORE
FourAndSons_SpikeVisser_Feature

Best of breeds

Sipke Visser’s new book lifts the lid on the fascinating world of dog shows.

READ MORE
Art&Culture
F&S_First_Place_Fluffy_Puppy_04

CRAFTY CANINES

Collage artist Holly Leonardson repurposes old images from books and magazines to create art that’s both mischievous and meticulous.

READ MORE
Recommended
Recommended
Recommended
Recommended
Art&Culture
F&S_Robert James Clarke_07

TAILS FROM TINSEL TOWN

Doris Day’s husky voice crooning ‘Hooray for Hollywood’ inspired Robert James Clarke’s latest paintings: pairing dogs with nudes.

READ MORE
Recommended
Art&Culture
F&S_Zoe Zhang_03_F

THE LONDON LOOK

When Zoe Zhang relocated from China to England she couldn’t stop sketching London’s four-legged lifestyle.

READ MORE