Community
FourAndSons_TheUnderdogClub_Feature_02

Looks aren’t everything

The Underdog Club is an admirable online community project helping dogs that don’t fit the mould (“the old ones, the ugly ones and the downright unpopular ones”) find the love they deserve.

READ MORE
CLOSE

Looks aren’t everything

I once barracked for an underdog football team, it set me up for a lifetime of appreciation for sub-cultures. I learnt that winning isn’t everything, underdogs lack ego and have a secret cool pack stashed in their pocket and, winning can be boring if you don’t understand what it means to lose.

The Underdog Club is an admirable online community project helping dogs that don’t fit the mould find the love they deserve. It’s an adoption agency with heart. Based in Montreal, The Underdog Club champions underdog traits of, well, underdogs who need attention and love but don’t necessarily stand out in a crowd. “We promote hard-to-place dogs, you know, the old ones, the ugly ones and the downright unpopular ones, so they have a shot at a better life” they proudly announce.

The website (and their marketing and copywriting) is articulate and witty as well as a keen reminder of how society judges beauty and cuteness in such narrow terms. Once you start clicking, you won’t just want one ugly dog, you will want the squad. They won’t seem ugly to you because you will see the specialness in their eyes or their floppy ears or their not quite right swagger. Some are old, too old, but nonetheless lovable.

There is a spark in the underdog, a little terrier of power that lays low until just the right moment, the moment you take them home and realise that they will stay by your side, as your best friend, for as long as you both shall lose, oh, live! Looks aren’t everything.


underdogclub.com
You can donate to The Underdog Club here
Artwork by Jessica Ghersi

Tags , , , , ,

Leave a Comment

Your email address will not be published.

CLOSE
Art&Culture
Four&Sons_Showdogs_Feature

Under the cover of darkness

Death and wilderness play a key role in Lorna Evan’s haunting photography.

READ MORE
FourAndSons_SpikeVisser_Feature

Best of breeds

Sipke Visser’s new book lifts the lid on the fascinating world of dog shows.

READ MORE
Recommended
Recommended
Recommended
Community
Four&Sons_Showdogs_Feature

On the road

The biggest dog show in the world, Crufts, has just kicked off today in Birmingham. Show Dogs: The Road to Crufts documents the lives of several dogs and their owners in the weeks leading up to the event. 

READ MORE
Recommended
Art&Culture
FourAndSons_MonicaRuzansky_Feature

Maid in Mexico

Step across the threshold of another way of life with Monica Ruzansky’s Dicen que…

READ MORE
Art&Culture
Four&Sons_IssueOne_Cover

Issue One — Pre-orders are now open

To celebrate ‘Love Your Pet Day’ and to thank you for being a Four&Sons fan, we invite you to pre-order the upcoming premiere print issue before its general release.

READ MORE
Recommended