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Bruce Weber x Shinola Pet

A collaboration between all-American brand Shinola and all-American photographer Bruce Weber may seem inevitable, but a collection of dog products is a rare treat.

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Bruce Weber x Shinola Pet

“We want to celebrate American ingenuity with every product we make, revitalising the idea of the local craftsman and the spirit of friendship we share in our community,” says Shinola creative director Daniel Caudill. And the visionary brand does just that. Since launching in 2011, Shinola has designed everything from jackets and watches to bicycles and baseball gloves, all manufactured in their Detroit factory and flagship—where the doors are always open to locals.

Bruce Weber is no stranger to Detroit. On assignment for W magazine in 2006, the photographer shot an editorial with Kate Moss that captured the spirit of the Motor City. Weber returned in 2013 to shoot a campaign for Shinola—the images of which are hanging in the Detroit Institute of the Arts—and again in 2014 to film model Carolyn Murphy on a bike ride with locals. A collaboration between  an all-American brand and an all-American photographer may seem inevitable, but a collection of dog products is a rare treat.

“When working with Bruce on our advertising campaign, we quickly connected on our love for pets, and wanted to create quality products for our furry friends,” say Caudill of Shinola Pet. “Between Bruce and the Shinola design team, a lot of thought and passion goes into every product.” Weber photographed the products—vegetable-tanned leather leashes and collars, plush canvas beds, nautical rope tugs, and eco-friendly linen footballs—on his own dogs, and limited-edition prints and postcards are for sale.

Shinola’s community-minded credo has also gone to the dogs—the company recently sponsored Midtown Detroit’s first dog park. And that’s just the beginning. “It’s important that we champion organisations that are close to our hearts and to our home, Detroit,” says Caudill. “We hope to raise awareness of the work of animal advocate groups such as the Michigan Humane Society, who make sure that our beautiful pals have a chance at a great life.”


All images courtesy of Shinola
shinola.com

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