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FIGHT FOR YOUR RIGHT

South Korean brand Howlpot campaigns for pets’ right to good design.

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FIGHT FOR YOUR RIGHT

Proudly stamped on Howlpot’s website is the declaration: “We stand for companion animals’ design rights.” Established only a year ago in South Korea, Howlpot decided from the outset that good design and craftsmanship are of key importance to their brand. “Machines still cannot imitate the details and durability of hand-made products made by artisans who have more than decades of experience in what they do,” said Junho Im, director of Howlpot. “We want to make every product with the human touch, we think it is the least we can do for our four-legged buddies.”

The unique conical shape of Howlpot’s ‘Howly’ dog bed makes it the brand’s most popular product, but they also create beautiful handmade ceramic bowls, practical hammocks and colourful collars and leads made from nylon rope and Italian leather. As well as keeping busy with orders, Howlpot recently hosted an exhibition in Seoul called ‘Pupp-Art’, inviting local artists to create works related to the theme of ‘companion animals.’ Naturally, visitors were encouraged to bring their pets along.


All images courtesy of Howlpot.
howlpot.com

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