It makes us extremely proud that our Kelpie has left a footprint and legacy that will serve animals now and in the future.
Jason and Janine McIver are inspired by many things: Patti Smith, Jim Jarmusch, Japanese architecture, the Australian suburbs… but it was the unexpected illness of their beloved kelpie that led to The Pet Grocer. Searching for answers, the former builder and florist decided to specialise in pet food to help other animals maintain a healthy diet. These days, the couple develops sustainable, ethical, and tasty treats for cats and dogs from the ground up, ensuring that the sourcing, harvesting, and processing of each ingredient is tracked and transparent. Their concept store is also breaking new ground by combining some of our design favourites (Cloud7, Howlpot, MiaCara) with their own in-house line.
Why we love The Pet Grocer
We could write an essay on the beautiful product packaging, but inside is where The Pet Grocer shines. Products like the Pet Pops are irresistible to animals and packed with medicinal benefits (goat kefir, slippery elm bark, coconut oil) to help with skin or digestive issues and soothe anxious pups.