I want to create clean and simple dog products for people who care about design.
Vackertass knows dogs like their sweet snooze. The label’s famed wool-blend “donut beds” are cushy for pups, and the shades (grey, teal, anthracite) speak to design-conscious humans. This is the point. “I wanted to create clean and simple dog products for people who care about design,” says founder Annelie Rosencrantz. She doesn’t stop at beds. Her spiffy British brand makes 100-percent cotton collars, webbed-cotton leads, classic neckerchiefs, bow ties, and wool toys. Human-friendly canvas bags round out the offering, and Annelie is excited about her upcoming leather range for dogs—and their people.
Why we love Vackertass
A former music photographer, Rosencrantz is now a one-woman band who makes everything herself from scratch in her East London studio. Thankfully, dogs Bobi and Baxi are around to assist.