POODLE ELITE — Four&Sons
Photography

POODLE ELITE

Jouk Oosterhof photographs Amsterdam’s beloved family members (with a dash of lifestyle accessory).

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POODLE ELITE

We don’t like to think of our pets as a ‘lifestyle accessory’. It feels cold, transactional, drenched in judgement. But there’s no denying that certain breeds have commodified into trends over the past two decades. It’s a tale as old as time: rarity equals desirability. And in this weary age of social media, where lives are curated with painstaking effort to parade online, some dogs have morphed into diamonds. They are sought for their rarity, their ‘upper crust’ connotations, the sense of status that their price tags confer

In Amsterdam, poodle hybrids dominate desirable neighbourhoods. Accompanying a newspaper article about the ‘doodle’ phenomenon, award-winning Dutch photographer Jouk Oosterhof shot the ‘Poedels’ series. The piece, written by journalist Doortje Smithuijsen and published at Volkskrant Magazine, examines poodles—and by extension, all ‘trendy’ dog breeds—as status symbols, akin to driving a Tesla or riding a VanMoof.

And while the content of the article is critical of dogs as status symbols, it never suggests these dogs are loved less by their owners. Rather, mixed poodles have acquired their desirability through their family-friendly dispositions, low-shedding coats and aesthetic appeal. It’s unsurprising this ‘perfect dog’ alchemy makes for great portraits. 

The otherworldly quality of Oosterhof’s style is amplified by highly considered locations: “I search for interiors on house-selling pages, hoping to find lived-in and dated interiors. This gives me a fresh look on things, and makes my creativity flow, like when you visit a foreign country.” The photographer’s style has been described as ‘sublimated reality’, each photograph suffused with a delicate yet humorous, dream-like aura. Accordingly, Oosterhof’s ‘Poedels’ pose aloft a vintage sideboard, a bare bed set against faded 80s wallpaper, and other disarmingly minimal, powerfully nostalgic scenes.

Wherever your thoughts on hybrid poodles and their reputation as status symbols, there’s no denying Oosterhof’s ‘Poedels’ are aesthetic perfection, and highly desirable. Luckily for us, prints from the series are available via Oosterhof’s website.


All images courtesy of Jouk Oosterhof
Special edition prints available to purchase online
joukoosterhof.nl
@joukoosterhof

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PACK OF DOGS

Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a celebration of pup and pop culture for music and dog lovers alike.

ORGANIC CHEMISTRY

Spanish photographer Sara Monsalve strives to ‘capture your memories’—to immortalise the beauty, innocence and wisdom of our pets.

JUMP FOR JOY

Photographer Rebecca Rinaldi knows that to capture a dog’s true essence, play is the key ingredient.

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An antidote to mass-produced dog accessories, MiaCara’s range of carefully crafted toys are designed to surprise, endure and delight.

TEAM EFFORT

What started as a fundraising effort to save photographer Kristoffer Paulsen’s beloved dog Josie, morphed into Melbourne’s most in-demand pet portraits.

THE DOG MAKER

Thanks to hungry wolves and ancient humans, there are over 350 dog breeds in the world today. Artist Hosung Jang offers more.

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