Art&Culture
LUCKY YOU
Illustrator Sum Leung of Woof Models has put a new spin on the traditional red envelope in the shape of six friendly dogs.
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LUCKY YOU
We’ve been waiting 12 lunar years for this… Illustrator Sum Leung of Woof Models has put a new spin on the traditional red envelope in the shape of six friendly dogs. “Traditionally, red packets are given out in the new year and for celebrations like birthdays, weddings, or a newborn baby,” Leung explains. Her 2018 edition of “lucky money packets” was created in partnership with design agency Studio WMW.
Each envelope features a pup alongside a traditional lunar new-year flower: mandarin, peony, narcissus, pussy willow, cherry blossom, and chrysanthemum. “It’s like a greeting card,” Leung says, “but our packets can be used throughout the year.” Traditionally, each envelope would be filled with money for the lucky recipient. (If anyone’s feeling generous, our mailing address is in the mag.) But, more importantly, 10 percent of every sale goes towards nonprofit animal rescue charities.
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