Community, Design, Retail
OH YOKO!
YOKO: Homemade treats from a design-driven brand intent on healing dogs and the world we live in.
s READ MORE
CLOSE
CLOSE
OH YOKO!
Developed around the principles of positive nutrition, good design, and environmental consciousness, dog treats brand YOKO is the positive upshot of a somber existence for one rescue pup. “When we first met Yoko [an Italian greyhound] she literally just had her casts taken off her legs,” explain founders Luis Martins Reina Romao and Ashley Ball. She had been dropped and neglected by her previous owners but was now in the careful hands of two loving individuals, determined to make her recovery as painless as possible. Part of that process was ensuring proper nutrition. Not only was she in need of nourishment, but any extra weight would put a strain on Yoko’s fragile legs. The delicate nature of her situation led the pair to intensely analyse her food, and to best care for her that meant making it from scratch.
They decided to combine their rigorous education in canine nutrition with Ball’s background in design to create an eponymous line of organic treats made from British ingredients. They’re free of artificial colourings, flavourings, and sugars, but perhaps best of all, are intended to be as healthy for our four-legged friends as they are for the planet. They currently wrap their range of biscuits in recyclable brown paper but tell us they are now “developing a radical type of packaging which can also be grown.” And instead of shipping products across the world, they hope to develop “local economies of production where ingredients are seasonal and local to each country.”
The founders’ design-driven, community-focused approach is also made clear through articles and interviews in their online journal which help frame what it means to a “modern conscious dog owner.” Teaming up with like-minded creatives, they share stories about the importance of honest design. “We do not see well designed organic treats as being a luxury, but rather a fundamental responsibility.”
—
All images courtesy of YOKO
myyoko.co.uk
@yoko_ahealthydoglifestyle
TAKE THE LEAD
We are thrilled to introduce Dog-Friendly, a collection of city guides for dog-loving people, created together with our long-time contributor, photographer Winnie Au, and fellow enthusiasts, indie publisher Hoxton Mini Press. Available for purchase here.
August 25, 2021
PACK OF DOGS
Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a celebration of pup and pop culture for music and dog lovers alike.
August 25, 2020
ORGANIC CHEMISTRY
Spanish photographer Sara Monsalve strives to ‘capture your memories’—to immortalise the beauty, innocence and wisdom of our pets.
November 8, 2023
BETWEEN THE LINES
French artist Jochen Gerner distils the magic and energy of dogs using disarmingly simple techniques, relying on felt pens and school notebooks.
November 3, 2023
JUMP FOR JOY
Photographer Rebecca Rinaldi knows that to capture a dog’s true essence, play is the key ingredient.
July 13, 2023
PLAY DATE
An antidote to mass-produced dog accessories, MiaCara’s range of carefully crafted toys are designed to surprise, endure and delight.
July 12, 2023
REALLY GOOD DOGS
Photographer Randal Ford’s fierce clarity draws dogs’ personality to the fore to reveal each animal’s “true essence”.
June 8, 2023
JET SET PET
Moving your buddy from A to be B becomes an exercise in style, comfort and convenience with Cloud7’s Travel Collection.
June 2, 2023
NATURAL INSTINCT
In his series ‘Kinetic’, San Diego-based photographer James Lee celebrates dogs at full speed.
May 7, 2023
POODLE ELITE
Jouk Oosterhof photographs Amsterdam’s beloved family members (with a dash of lifestyle accessory).
May 3, 2023
TEAM EFFORT
What started as a fundraising effort to save photographer Kristoffer Paulsen’s beloved dog Josie, morphed into Melbourne’s most in-demand pet portraits.
March 31, 2023
KINGDOM OF HOUNDS
For decades, legendary Irish documentary photographer Tony O’Shea has captured the country’s annual drag hunt, and a country’s rich history along with it.
March 24, 2023
Loading more posts...