Fine ceramics aren’t often created with dogs in mind, but retailer DOG&CO collaboration with Brooklyn-based ceramicist Brooke Winfrey to create a collection of “contemporary and truly pet-friendly” bowls bucks the trend. The remit for the ceramics was simple—to fit into DOG&CO’s selection of eclectic and well-designed canine accessories. “With their organic yet refined style, we felt that the line would blend seamlessly and further our overall mission to bring fashionable—yet functional—pet products to our customers,” the store’s founders explained.
DOG&CO are tapping into an expanding new market, that’s seeing dog owners ditch cheap supermarket-bought throwaway items for well-considered and durable pieces. “Just as our customers curate their own personal style, they are also now taking the time to seek out special products for their pets,” DOG&CO adds. “As anyone who shares their home with a four-legged friend knows, pet gear is bound to end up ‘decorating’ the house anyhow, so selecting pieces that flow with their human’s own design sensibilities seems only natural.”
For Winfrey the collaboration wasn’t just an opportunity to delve into the “welcoming and simple” properties of clay, but a chance to explore a new creative zone, and one that reflects her own love of dogs. As she comments: “If we can spoil them with pretty bowls and make our homes more beautiful in the process, then why not?”
All images courtesy of DOG&CO
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