INNER CIRCLE

Accessories, Design

Meet the Berlin-based studio railing against fast fashion and exploitation.

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INNER CIRCLE

WORDS BY Olivia Finlayson

It’s hard to keep up with the volume of forward-thinking pet fashion labels. Just when you think you’ve stumbled on the most stylish, the most sophisticated, the most progressive, along comes another to steal the limelight. And deservedly so. Enter pawpow, the Berlin-based studio on a mission to make beautiful pet accessories that rail against “fast fashion, exploitation of people, animals and nature along the production chain”.

Founded by Aylin Hinz and Sarah Ahlf, pawpow’s distinctive leads and collars use vegan leather with a focus on ethical, sustainable production, quality and durability. The range is weatherproof, tear-proof and UV resistant, with ring-shaped handles crafted with extra-light aluminium and cut edges hand-painted to underscore one firm fact: this is no landfill-bound leash or collar; this is a piece built to last by a conscience-led business. In striking shades of olive, deep red, coral and, of course, Berlin black, your dog’s everyday accessories become an extension of your own. A statement of style that steals the attention of passers-by while prioritising your dog’s own comfort and safety. Handmade in a collaboration with a Berlin workshop, pawpow’s pieces are Berlin personified: beautifully understated and effortlessly cool.

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pawpow.store
@gopawpow

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Art&Culture, Community, Design, Photography, Publications

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Art&Culture, Design, Publications

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