The three faces of Sighthound Squad make serenity look tangible. Olivia, a red-coated greyhound, Fargo, a wispy-haired borzoi, and Luna, a pearly saluki confer a sense of well-learned calm as they effortlessly work their angles while modelling their human’s vegan dog accessories. Scroll through the Lithuanian brand’s Instagram feed and you’ll find each picture promises something different: an affectionate lick, a furtive glance, a giggle-inducing wig from a stable of costumes.
The visual image has always been a part of Sighthound Squad’s story. Co-founders Karolina Voicehvoskaja and Bernadeta Janukenė discovered one another on Instagram and bonded over shared tastes in pets and passions. An in-person meeting led to a photo diary project, and ultimately, their common concern over a lack of high-functioning gear led to Sighthound Squad. “After a while, we started talking [about how neither] of us had that high-quality collar-and-leash set which we could count on, no matter what the weather conditions,” says Voicehvoskaja. The upshot is a range of collars, leashes, belts and key-chains which have a persuasive leather-like feel in vibrant shades of BioThane, a near indestructible material perfect for active dogs. While the block primary colours channel a canine Memphis vibe, the collection of patterned collars is inspired by medieval marginalia art. “Those drawings opened the door for me to think about representing simple, primitive shapes and forms [in] their most essential components,” adds Voicehvoskaja.
That any location could unfurl into a runway of finely spun proportions for Sighthound Squad’s camera-loving trio says something of the accessories they invariably don: a sterling sartorial choice designed to endure, from the dog days of summer to the wilds of a Lithuanian winter.
Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a joyful title designed for music, pop culture and dog lovers alike.
August 25, 2020