Growlmama was created for Frida, a frantic half-Griffon, half-French bulldog who stood out from the pack. Founder Caroline Denyer, from collar charmers Growlees, understands that, in a perfect world, we want to go everywhere with our dogs, so she built a label to make it happen. The London Carry has space for all of Frida’s things and her owner’s too, and, with a collar and leash to match, your pooch will strut with sophistication.
Inspired by brands such as Celine, Margiela, and Acne Studio, Denyer kept the colour scheme to either camel or nero to help create multiple looks with minimal effort. Using soft Spanish leather, these items will stand the test of time—and a hyperactive dog, too. It’s a capsule collection even non-dog owners are sure to covet.
A heartfelt thank you to all the photographers, artists, illustrators, and writers who trusted us, dived in, and brought us delight, grace, excitement, courage, wilderness, and wonder over the last five years. Their work not only reflects the bonds we share with our animal companions, it also celebrates their spirit.
None of this would be possible without our four-legged counterparts who sprinkle magic dust time and time again, and our readers, who embraced this kooky idea, rallied around us, and made this world theirs too. With friends like these, who needs nine lives?
February 5, 2019