Accessories, Design
MORAL TAILS
Fable redefines canine—and human—comfort with a next-gen approach to pet gear.
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MORAL TAILS
People lead busy lives; dogs, not so much. For anyone who’s wished their hands were free to clutch a coffee while waiting for their pup to sniff every centimetre of soil during a long walk, look to the modern startup, Fable. The brand’s Magic Link system allows us humans to wear their adjustable leash as a belt, bandolier, or wrist strap, so we can run, talk, or even type without danger.
Founded by brother-sister duo Jeremy Canade and Sophie Bakalar—entrepreneurs and self-dubbed ‘pet people’—Fable aims to truly balance form and function, while keeping the health of dogs and our environment in mind, too. Their approach is evident in something as simple as biodegradable dog wipes (made with just six organic ingredients) to more elaborate needs, like a crate.
Their den-like design doubles as a side table to maximise space in smaller homes. Your pooch can cozy up inside the crate but still have access to plenty of fresh air thanks to a surplus of square vents placed on all sides of the wooden frame. Dogs get to revel in a cross breeze, and we get to enjoy an unobtrusive piece of furniture with Scandinavian appeal. Throw in Fable’s machine-washable memory foam bed and everyone rests easy.
Fable’s moral MO—to inspire adventure, show transparency in their supply chain, and never compromise on quality—may sound too good to be true, but as they see it, it’s just “the next evolution in pet gear.” With a range of thoughtful toys, leads, bowls, and more, welcome to the future of canine comfort.
DOG-FRIENDLY: TAKE THE LEAD
We are thrilled to introduce Dog-Friendly, a collection of city guides for dog-loving people, created together with our long-time contributor, photographer Winnie Au, and fellow enthusiasts, indie publisher Hoxton Mini Press. Available for purchase here.
August 25, 2021
PACK OF DOGS
Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a celebration of pup and pop culture for music and dog lovers alike.
August 25, 2020
LET LOOSE
For his series ‘Compositions and Attitudes’ photographer Hosung Jung captures dogs’ unadulterated curiosity.
September 30, 2022
GLORIOUS BASTARDS
Built to battle with any and all elements—while looking wildly cool—Bastards is for design-loving humans and dogs with plenty of attitude.
August 10, 2022
BLOSSOMING
Feeling camera shy? Try taking a leaf out of your pup’s book. In these lush images, Clemens Schneider captures dogs in full bloom.
August 1, 2022
SENSE OF ADVENTURE
The MiaCara Travel Collection has landed—explore the range, then explore the world.
July 18, 2022
ON THE DOT
2.8’s Dotto Collection is what happens when two mastermind creatives bounce big, beautiful ideas.
June 28, 2022
DOGFRIENDS: YUMI CHOI
Berlin-based coffee roaster Yumi Choi and Choti: on making their own rules and building community.
June 25, 2022
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