MORAL TAILS — Four&Sons
Accessories, Design

MORAL TAILS

Fable redefines canine—and human—comfort with a next-gen approach to pet gear.

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MORAL TAILS

People lead busy lives; dogs, not so much. For anyone who’s wished their hands were free to clutch a coffee while waiting for their pup to sniff every centimetre of soil during a long walk, look to the modern startup, Fable. The brand’s Magic Link system allows us humans to wear their adjustable leash as a belt, bandolier, or wrist strap, so we can run, talk, or even type without danger.

Founded by brother-sister duo Jeremy Canade and Sophie Bakalar—entrepreneurs and self-dubbed ‘pet people’—Fable aims to truly balance form and function, while keeping the health of dogs and our environment in mind, too. Their approach is evident in something as simple as biodegradable dog wipes (made with just six organic ingredients) to more elaborate needs, like a crate. 

Their den-like design doubles as a side table to maximise space in smaller homes. Your pooch can cozy up inside the crate but still have access to plenty of fresh air thanks to a surplus of square vents placed on all sides of the wooden frame. Dogs get to revel in a cross breeze, and we get to enjoy an unobtrusive piece of furniture with Scandinavian appeal. Throw in Fable’s machine-washable memory foam bed and everyone rests easy. 

Fable’s moral MO—to inspire adventure, show transparency in their supply chain, and never compromise on quality—may sound too good to be true, but as they see it, it’s just “the next evolution in pet gear.” With a range of thoughtful toys, leads, bowls, and more, welcome to the future of canine comfort.


fablepets.com
@fablepets

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TAKE THE LEAD

We are thrilled to introduce Dog-Friendly, a collection of city guides for dog-loving people, created together with our long-time contributor, photographer Winnie Au, and fellow enthusiasts, indie publisher Hoxton Mini Press. Available for purchase here.

PACK OF DOGS

Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a celebration of pup and pop culture for music and dog lovers alike.

ORGANIC CHEMISTRY

Spanish photographer Sara Monsalve strives to ‘capture your memories’—to immortalise the beauty, innocence and wisdom of our pets.

JUMP FOR JOY

Photographer Rebecca Rinaldi knows that to capture a dog’s true essence, play is the key ingredient.

PLAY DATE

An antidote to mass-produced dog accessories, MiaCara’s range of carefully crafted toys are designed to surprise, endure and delight.

POODLE ELITE

Jouk Oosterhof photographs Amsterdam’s beloved family members (with a dash of lifestyle accessory).

TEAM EFFORT

What started as a fundraising effort to save photographer Kristoffer Paulsen’s beloved dog Josie, morphed into Melbourne’s most in-demand pet portraits.

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