BEST IN SHOW — Four&Sons
Photography, Publications


With his unmistakable bow-legged stance, beady black triangle eyes and ear-to-ear grin, Neville Jacobs is one of the most recognisable and beloved figures in fashion today.



Nicolas Newbold is the man who made the book about Marc Jacobs’s dog. And, yes, he knows how crazy that sentence sounds. “Sometimes I think
this whole thing is very Best in Show,” Newbold says. 
“Neville’s book launch was Best in Show in all the horribly right ways. Neville was signing books with his paw! And I was like, What am I doing?”

As a photographer and Jacobs’s New York studio manager, Newbold is involved in almost every aspect of the style empire, while also caring for Neville, Jacob’s pit bull terrier who has more Instagram followers than most humans get in 10 lifetimes.

Newbold started Neville’s Instagram years ago, but never expected 194K people to follow. “The idea of it was obviously a joke,” Newbold explains, “but I noticed how happy Neville made people, so we kept it up. There’s a real joy in it.” On Instagram, an average week might see Neville gear up for sweater weather, snuggle with supermodels, and paint his nose for Pride. The taste and tone is all Newbold, who weaves the posts into his daily schedule and often riffs off human social behaviour: “Sometimes I’ll go through and post Neville’s puppy photos, because who doesn’t go through their phone and be like, I want to show the world that cute picture of me as a kid?”

Read the complete feature in Four&Sons, Issue Six.
To buy a copy, click here

All images courtesy of Nicolas Newbold





A heartfelt thank you to all the photographers, artists, illustrators, and writers who trusted us, dived in, and brought us delight, grace, excitement, courage, wilderness, and wonder over the last five years. Their work not only reflects the bonds we share with our animal companions, it also celebrates their spirit.

None of this would be possible without our four-legged counterparts who sprinkle magic dust time and time again, and our readers, who embraced this kooky idea, rallied around us, and made this world theirs too. With friends like these, who needs nine lives?


This short film paints a portrait of isolation and quiet despair with darkly comic moments and a poignant ending.

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