ORDINARY ELEVATED — Four&Sons
Accessories, Design

ORDINARY ELEVATED

Boo Oh: Utilitarian style meets elegant design.

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ORDINARY ELEVATED

Boo Oh may look like stylish accessories to adorn the fashion elite, but despite the human appeal, these leather goods are actually for dapper dogs. Award-winning industrial designer Jay Sae Jung Oh founded the brand with aesthetics and quality in mind, using her keen eye for detail and love of minimalism to create timeless products that would live up to both her exacting profession and her French bulldog’s demanding standards. “Boo tests all the products before release,” Oh says, “so I’m sure if it’s the best for Boo, it’s the best for everyone else.”

Amongst patent-pending harnesses made from synthetic silk fibre rope (read: chew-proof) and handy box-shaped waste bags, the Lumi leash, with its hooped handle of anodised aluminium and Italian Buttero vegetable-dyed leather, is especially commanding. “Utility was the source of my inspiration, but the fine details and the natural beauty of the materials make it beautifully elegant too.”

Boo Oh’s online lookbooks are sure to inspire long walks with your kitted-out canine, but don’t worry—they’ve created tailored playlists ready for a stroll, wherever you roam.


All images courtesy of Boo Oh
boo-oh.com

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CELEBRATING FIVE YEARS

A heartfelt thank you to all the photographers, artists, illustrators, and writers who trusted us, dived in, and brought us delight, grace, excitement, courage, wilderness, and wonder over the last five years. Their work not only reflects the bonds we share with our animal companions, it also celebrates their spirit.

None of this would be possible without our four-legged counterparts who sprinkle magic dust time and time again, and our readers, who embraced this kooky idea, rallied around us, and made this world theirs too. With friends like these, who needs nine lives?

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