OUT TO PLAY — Four&Sons
Accessories, Design

OUT TO PLAY

Award-winning brand Pidan adds amusement to serious design.

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OUT TO PLAY

If your pooch already looks pretty darn cute while catching an afternoon nap, imagine them snoozing away in a plushy ‘pet nest’ shaped like an avocado. It’s this kind of amusing approach that has gained Shanghai-based brand Pidan a cult following since its launch in 2015. Founder Ma Wenfei first turned heads—or perhaps, tails—with an Igloo cat litter box, which picked up a Red Dot Design Award for its successful combination of form and function. The snow-white exterior exudes cleanliness, while a long corridor prevents litter from escaping. 

Many of Pidan’s products place an emphasis on the playful: a rubber chew toy that looks like an apple core; emoji-clad bibs that prevent chest-wetting during mealtime; a ‘no cats’ flannel carpet for lounging pups. But, more often, the aesthetics push towards minimalism, streamlining everyday objects into items worthy of display. Still, each product has been carefully designed so that animals have a better living experience and humans “live with pets better.” 

Wenfei’s commitment to comfort and safety garnered Pidan another accolade this year. The 2020 iF Design Award honoured the brand’s shock-absorbing lead, which uses geometric shapes in stretchy rubber to buffer the strain on everyone when your doggo decides to make a sudden move. 

From a pliable silica block that gently cleans and massages paws to a travel water bottle with a detachable cup and built-in filter, it’s easy to use—and want to use—everything Pidan makes. 


pidan.com

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PACK OF DOGS

Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a celebration of pup and pop culture for music and dog lovers alike.

LITTLE WONDERS

Clean-lined, minimal and irresistibly cute, Odile Ferraille depicts dogs living their best, carefree lives.

MUTUAL ADMIRATION

London-based illustrator Ashley Percival creates colourful prints full of energy and charged with imagination. 

LET LOOSE

For his series ‘Compositions and Attitudes’ photographer Hosung Jang captures dogs’ unadulterated curiosity.

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