The Louis Vuitton campaign for AW2011/12 explores once more the French house heritage, travel and luxury intertwining again. This season we are being seduced by antique cars, pedigree dogs and young faces.
But there is more to it. The campaign evolves from the staging and styling of the collection runway show, when models were sent out from gilded elevator doors. References to chambermaids, bellboys and chauffeurs are present, as is a clear wink to uniforms and fetish (ah, those gloves and masks, handcuff-bound wrists, bustiers and high heel boots).
The campaign was shot in Brooklyn by Steven Meisel, one of Marc Jacob’s long-time collaborators (Meisel already had shot Madonna for Louis Vuiton in 2009).
An international cast of young up-and-coming models – Gertrud Hegelund (Denmark), Daphne Groeneveld (Holland), Zuzanna Bijoch (Poland), Fei Fei Sun (China), Nyasha Matonhodze (Zimbabwe) and Anais Pouliot (Canada) – mingled with the seven pairs of pedigree dogs selected from the dozens that auditioned.
All images courtesy of Louis Vuitton
We are thrilled to introduce Dog-Friendly, a collection of city guides for dog-loving people, created together with our long-time contributor, photographer Winnie Au, and fellow enthusiasts, indie publisher Hoxton Mini Press. Available for purchase here.
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Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a celebration of pup and pop culture for music and dog lovers alike.
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