SKINNY CHIC

Accessories, Design, Retail

Occam has your sighthound covered—in the finest apparel, no less.

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SKINNY CHIC

WORDS BY Olivia Finlayson

With their Giselle legs, long necks and elegantly elongated snouts, sighthounds are the darlings of dog fashion. Dominating the runways of social media, Italian greyhounds and whippets are rarely seen undressed. And for good reason: with barely there body fat and a single coat of short hair, the famously skinny sighthounds feel the cold like few others. As a rule of thumb, if you’re wearing sleeves, your iggy or whippet should be covered up, too. And with such a wide array of stylish options, clothing your perpetually shivering pet is a pleasure.

Enter Occam, a London-based maker of everyday essentials for sighthounds. In Occam’s stylish, functional and high-quality pieces, it’s easy to see that founder Nadja Occam Penfold studied womenswear at university. Threads of Nadja’s experience across womenswear, graphic design and art direction are sewn into each sophisticated silhouette. It’s hard to believe the brand is such a tight operation: Nadja’s only help is the talented seamstress Larysa Kucak. With their muses, Seymour (Nadja’s whippet) and Zelda (Larysa’s), by their side, the pair craft coats and jumpers for Italian greyhounds and whippets, using only the best, durable, predominantly local materials.

Whatever the season, Occam has your hound covered—in dog apparel’s finest, no less.

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occamstores.com
@occamstores

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