Accessories, Design, Retail
STRONGER TOGETHER
Bettina Frohn gathers carefully crafted labours of love in her online shop, Make Them Roar.
s READ MORE
CLOSE
CLOSE
STRONGER TOGETHER
Bettina Frohn likes to cheer for the underdog. Her shop, Make Them Roar, unites “aesthetically pleasing and highly functional pet products under one virtual roof” to give independent makers a larger platform from which to share their carefully crafted labours of love. It also services the animals themselves: “I now see it as our rallying cry to inspire pet lovers to nurture the bond with their pets and build them a rich environment—from the pet’s point of view.” This means part of Frohn’s sourcing lies in how the design benefits our furry friends, like wall furniture for high altitude-seeking cats and cozy beds for pups who prefer to stay near and dear.
The other part of her vetting process speaks to her own selective nature. Having been raised by parents with a clothing factory in Northern Germany and coupled with her background in creative branding and advertising, Frohn is a self-dubbed picky shopper. She tells us, “How things are made and designed and the materials that are used has always been very important to me. I will take my time finding that perfect piece of fashion, furniture or even tech.” From fisherman dog raincoats made in Spain to non-slip concrete bowls, it’s clear she’s applied the same discerning approach with the pet products at Make Them Roar.
TAKE THE LEAD
We are thrilled to introduce Dog-Friendly, a collection of city guides for dog-loving people, created together with our long-time contributor, photographer Winnie Au, and fellow enthusiasts, indie publisher Hoxton Mini Press. Available for purchase here.
August 25, 2021
PACK OF DOGS
Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a celebration of pup and pop culture for music and dog lovers alike.
August 25, 2020
ORGANIC CHEMISTRY
Spanish photographer Sara Monsalve strives to ‘capture your memories’—to immortalise the beauty, innocence and wisdom of our pets.
November 8, 2023
BETWEEN THE LINES
French artist Jochen Gerner distils the magic and energy of dogs using disarmingly simple techniques, relying on felt pens and school notebooks.
November 3, 2023
JUMP FOR JOY
Photographer Rebecca Rinaldi knows that to capture a dog’s true essence, play is the key ingredient.
July 13, 2023
PLAY DATE
An antidote to mass-produced dog accessories, MiaCara’s range of carefully crafted toys are designed to surprise, endure and delight.
July 12, 2023
REALLY GOOD DOGS
Photographer Randal Ford’s fierce clarity draws dogs’ personality to the fore to reveal each animal’s “true essence”.
June 8, 2023
JET SET PET
Moving your buddy from A to be B becomes an exercise in style, comfort and convenience with Cloud7’s Travel Collection.
June 2, 2023
NATURAL INSTINCT
In his series ‘Kinetic’, San Diego-based photographer James Lee celebrates dogs at full speed.
May 7, 2023
POODLE ELITE
Jouk Oosterhof photographs Amsterdam’s beloved family members (with a dash of lifestyle accessory).
May 3, 2023
TEAM EFFORT
What started as a fundraising effort to save photographer Kristoffer Paulsen’s beloved dog Josie, morphed into Melbourne’s most in-demand pet portraits.
March 31, 2023
KINGDOM OF HOUNDS
For decades, legendary Irish documentary photographer Tony O’Shea has captured the country’s annual drag hunt, and a country’s rich history along with it.
March 24, 2023
Loading more posts...