Accessories, Design, Retail
STRONGER TOGETHER
Bettina Frohn gathers carefully crafted labours of love in her online shop, Make Them Roar.
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STRONGER TOGETHER
Bettina Frohn likes to cheer for the underdog. Her shop, Make Them Roar, unites “aesthetically pleasing and highly functional pet products under one virtual roof” to give independent makers a larger platform from which to share their carefully crafted labours of love. It also services the animals themselves: “I now see it as our rallying cry to inspire pet lovers to nurture the bond with their pets and build them a rich environment—from the pet’s point of view.” This means part of Frohn’s sourcing lies in how the design benefits our furry friends, like wall furniture for high altitude-seeking cats and cozy beds for pups who prefer to stay near and dear.
The other part of her vetting process speaks to her own selective nature. Having been raised by parents with a clothing factory in Northern Germany and coupled with her background in creative branding and advertising, Frohn is a self-dubbed picky shopper. She tells us, “How things are made and designed and the materials that are used has always been very important to me. I will take my time finding that perfect piece of fashion, furniture or even tech.” From fisherman dog raincoats made in Spain to non-slip concrete bowls, it’s clear she’s applied the same discerning approach with the pet products at Make Them Roar.
DOG-FRIENDLY: TAKE THE LEAD
We are thrilled to introduce Dog-Friendly, a collection of city guides for dog-loving people, created together with our long-time contributor, photographer Winnie Au, and fellow enthusiasts, indie publisher Hoxton Mini Press. Available for purchase here.
August 25, 2021
PACK OF DOGS
Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a celebration of pup and pop culture for music and dog lovers alike.
August 25, 2020
THE DOG MAKER
Thanks to hungry wolves and ancient humans, there are over 350 dog breeds in the world today. Artist Hosung Jang offers more.
February 27, 2023
FAR-OFF REALMS
Suspended between vintage past and surrealist future, The Brigadoon Dispatch is a portal to new realms of creativity.
February 24, 2023
POWER COUPLE
Pioneering ‘species-fluid’ fashion, THEANIMALS™ brings human and hound even closer together.
January 28, 2023
THE LONG WAIT
In his third and final instalment of The Waiting Game, artist Txema Salvans photographs dogs tied to lives of waiting.
January 26, 2023
LITTLE WONDERS
Clean-lined, minimal and irresistibly cute, Odile Ferraille depicts dogs living their best, carefree lives.
January 23, 2023
HOME AND DRY
Bath time can be a dignified affair with MiaCara’s new Groom collection, designed to bring luxe to wet dogs.
November 28, 2022
UP CLOSE AND PARTICULARLY PERSONAL
Photographer Sophie Zimmermann celebrates the “small moments in between” of dog portraiture.
November 21, 2022
WHETHER THE WEATHER
From raincoats and puffers to sweaters and bathrobes, Cloud7 designs for every dog and all occasions. But that’s not to stay one style fits all.
October 31, 2022
MUTUAL ADMIRATION
London-based illustrator Ashley Percival creates colourful prints full of energy and charged with imagination.
October 11, 2022
LET LOOSE
For his series ‘Compositions and Attitudes’ photographer Hosung Jang captures dogs’ unadulterated curiosity.
September 30, 2022
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