STRONGER TOGETHER — Four&Sons
Accessories, Design, Retail

STRONGER TOGETHER

Bettina Frohn gathers carefully crafted labours of love in her online shop, Make Them Roar.

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STRONGER TOGETHER

Bettina Frohn likes to cheer for the underdog. Her shop, Make Them Roar, unites “aesthetically pleasing and highly functional pet products under one virtual roof” to give independent makers a larger platform from which to share their carefully crafted labours of love. It also services the animals themselves: “I now see it as our rallying cry to inspire pet lovers to nurture the bond with their pets and build them a rich environment—from the pet’s point of view.” This means part of Frohn’s sourcing lies in how the design benefits our furry friends, like wall furniture for high altitude-seeking cats and cozy beds for pups who prefer to stay near and dear.

The other part of her vetting process speaks to her own selective nature. Having been raised by parents with a clothing factory in Northern Germany and coupled with her background in creative branding and advertising, Frohn is a self-dubbed picky shopper. She tells us, “How things are made and designed and the materials that are used has always been very important to me. I will take my time finding that perfect piece of fashion, furniture or even tech.” From fisherman dog raincoats made in Spain to non-slip concrete bowls, it’s clear she’s applied the same discerning approach with the pet products at Make Them Roar.


makethemroar.com
@makethemroar

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PACK OF DOGS BY MICHAEL GILLETTE

Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a joyful title designed for music, pop culture and dog lovers alike. 

ANIMAL MINIMAL

Whoever coined the infamous idiom ‘in the doghouse’ clearly never came across Italian industrial designer Filippo Pisan’s handsome design.

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