POWER COUPLE — Four&Sons
Accessories, Design, Photography

POWER COUPLE

Pioneering ‘species-fluid’ fashion, THEANIMALS™ brings human and hound even closer together.

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POWER COUPLE

Fashion needs a body. But more than that, it demands a character, a mood, a style to bring it to life. A suit on a hanger is just that—material over an object, clothes in a sleepy state. But a simple suit worn with unabashed confidence—paired with the wearer’s own zest—that’s fashion. Animated and alive. Now, consider what Francis Bacon called ‘art in living forms’ not being confined to humans. Unpick that convention, and we enter a whole new world of self-expression. A world that welcomes our pets.   

Born during the COVID tumult of 2020, THEANIMALS™ is a ‘first-to-market species-fluid fashion brand’. Founded by Jo Goldman (who, like the rest of us, was glued to her dog, Rosie, through the long months of lockdown), THEANIMALS™ blends Goldman’s experience in art and fashion to create something undeniably bold and fresh. A highly considered, anti-mass produced line of premium-quality pieces that are designed to be shared, mixed and matched between human and hound.  

With diversity, creativity and collaboration at its heart, THEANIMALS™’ future will be shaped by the skills, ideas and visions of global artists working with Goldman. Starting with legendary photographer Georges Antoni, no less. Taking ‘owners who look like their pets’ to new, high-fashion heights, Antoni captures the essence of THEANIMALS™ and its founder in the brand’s Resort 2023 launch campaign. Playful, sophisticated, editorial and fabulous. “Georges was incredible. I wanted the best and he was the best! He completely understood the vision I had and captured it perfectly. It was beyond my wildest dreams and one of the highlights of my career to work with him,” tells Goldman. 

Paired with the brand’s signature piece, the Smoking Collar, Antoni’s work belongs on the cover of Harper’s Bazaar. It’s not a far-fetched thought when browsing THEANIMALS™’ launch collection—a capsule of beautifully crafted, statement-making leather collars, leads and harnesses in ‘Blanc’ and ‘Cinnamon’. Not to mention gold-plated brass jewellery and pendants. With a ‘yours and theirs’ matching ensemble, prepare to stop traffic on your daily walk. 


theanimals.studio
@theanimals.studio  

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TAKE THE LEAD

We are thrilled to introduce Dog-Friendly, a collection of city guides for dog-loving people, created together with our long-time contributor, photographer Winnie Au, and fellow enthusiasts, indie publisher Hoxton Mini Press. Available for purchase here.

PACK OF DOGS

Have you ever imagined Amy Winehouse or Nick Cave as a Chihuahua, Neil Young as a Vizsla, or PJ Harvey as an Afghan hound? That’s exactly what San Francisco-based artist Michael Gillette has done through his unique illustration project, blending beloved, iconic music legends, both past and present, with their dog counterparts. Pack of Dogs, our first foray into book publishing, is a celebration of pup and pop culture for music and dog lovers alike.

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Spanish photographer Sara Monsalve strives to ‘capture your memories’—to immortalise the beauty, innocence and wisdom of our pets.

JUMP FOR JOY

Photographer Rebecca Rinaldi knows that to capture a dog’s true essence, play is the key ingredient.

PLAY DATE

An antidote to mass-produced dog accessories, MiaCara’s range of carefully crafted toys are designed to surprise, endure and delight.

POODLE ELITE

Jouk Oosterhof photographs Amsterdam’s beloved family members (with a dash of lifestyle accessory).

TEAM EFFORT

What started as a fundraising effort to save photographer Kristoffer Paulsen’s beloved dog Josie, morphed into Melbourne’s most in-demand pet portraits.

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