When K.W.Doggett Fine Paper invited Four&Sons to art direct their 40th year anniversary calendar we saw a great opportunity to raise awareness and support for rescue organisations who serve as the voice for and fight on behalf of man’s best friend.
s READ MOREAustralians love dogs. We buy them organic food, we hire them personal walkers and we pamper them at grooming parlours. But for all the eight million households with four-legged family members, there are still thousands more in shelters looking for homes. When K.W.Doggett Fine Paper invited Four&Sons to art direct their 40th year anniversary calendar we took the opportunity to raise awareness and support for rescue organisations who serve as the voice for and fight on behalf of man’s best friend.
Shot in studio by acclaimed photographer James Geer, and printed in exquisite premium uncoated stock, the twelve portraits pay tribute to the underdogs, the unsung heroes, the misfits with a heart of gold.
Our canine stars were tapped from over 200 entries submitted to K.W.Doggett’s casting call. “We went on the hunt to find dogs that have been rescued from the pound, shelter, neighbour, family or friend. An ‘underdog’ with a second shot at life” Catherine Doggett, National Marketing and Sustainability Manager explains. From January’s Diesel, a cuddlesome Staffordshire Terrier, to December’s Shultz, an eager-to-please Schnauzer, all our models have been be either rescued or adopted. And since these dogs have already found their fur-ever homes, K.W.Doggett has made a donation to Pet Rescue, a national not-for-profit and an umbrella group for all of Australia’s shelters, so that there will be more happy tales to tell next year.
Pirelli, move over.
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kwdoggett.com.au
Photography by James Geer
Creative Direction by Four&Sons
Design by Caroline Beard and Anthony Stephens
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Giveaway
Order a one-year subscription before Sunday 1 March 2015 for a chance to win one of ten Underdogs calendars. Open to readers worldwide. The winners will be announced on Tuesday 03 March.
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