CLOUD7
’Our name expresses how a dog should feel when living with our products—something light and non-rational’.
’Our name expresses how a dog should feel when living with our products—something light and non-rational’.
Cloud7 is not your average dog brand. Founder and former fashion designer Petra Jungebluth and her team make products you’ll want to steal for yourself: beds with organic cotton mattress covers, handmade collars and leashes, 100% recycled eco puffer coats, each process becoming more and more sustainable every day. Their lookbooks feature an ongoing portrait series —championing locals and dogs met on the daily walk—and their down-to-earth attitude balances the high-quality aesthetic.
Why we love Cloud7
These guys are industry pioneers. We love their fabulous collection of warm coats; we love their cosy water-repellent bags; we love their fleecy soft blankets; we love how they source materials from organic farms and local production houses; and we love their quintessential German design: practical, stylish, minimal, and all the more beautiful for it.
‘Producing our articles in Italy means endowing the object’s core with all the cultural heritage, taste, beauty and lifestyle that our country represents in the world.’
‘This is what we really want to portray with our designs: urban culture meets Nordic wilderness. Aesthetically pleasing, yet functional and everlasting products.’
’In order to provide the best quality products for our customers, we aim to create simple and high-quality lasting designs to suggest a classy and sophisticated edge’.
’We try to pay attention to all surroundings in everyday life, not only to animal-related products, because inspiration can come out of nowhere’.
'I wanted to create more than just dog accessories; I wanted to curate a place where dog owners could come and find helpful tips on all aspects of owning a dog.'
‘It's really rewarding to see how pups are having a blast and enjoying themselves with our products, and how we got to contribute to those fun times.’
’I’ve developed this project out of love and compassion for all the noble and inspiring dogs and their caretakers.’
’We are very lucky to have built a loyal client base in a short period of time. It is so important to gain trust. After all, these are members of the family’.
’Each piece has been carefully crafted to provide a heavenly sleep for the dog, and to perfectly complement the interior of the owner’.
’Sir Dogwood came about because I was frustrated with the limited amount of sophisticated, well-designed and modern dog-wear available’.
’It felt very natural to combine fashion, dogs, travelling… To make our own little world and create a place to share it’.