FREESTITCH
’In order to provide the best quality products for our customers, we aim to create simple and high-quality lasting designs to suggest a classy and sophisticated edge’.
’In order to provide the best quality products for our customers, we aim to create simple and high-quality lasting designs to suggest a classy and sophisticated edge’.
FreeStitch is built on “trial and error”, says director Tomofumi Komori, and the label’s huge range of functional products for walking, sleeping, playing, and other puppy pursuits proves this. Each piece is beautiful, too, which speaks to the design DNA that runs through the company. Founded by a group of graphic designers, FreeStitch now encompasses makers, photographers, and creators who have a hand in everything—from the genius portable water bowls and shiny raincoats, to the dreamy online publication, One Day, which chronicles the daily lives of people and dogs.
Why we love FreeStitch
Supporting shelter dogs and rehousing efforts have always been a huge part of the FreeStitch philosophy. Their campaigns always include shelter pups, their profits support charity initiatives, and their collaborations work to raise awareness for rescues.
‘Producing our articles in Italy means endowing the object’s core with all the cultural heritage, taste, beauty and lifestyle that our country represents in the world.’
‘This is what we really want to portray with our designs: urban culture meets Nordic wilderness. Aesthetically pleasing, yet functional and everlasting products.’
’Our name expresses how a dog should feel when living with our products—something light and non-rational’.
’We try to pay attention to all surroundings in everyday life, not only to animal-related products, because inspiration can come out of nowhere’.
'I wanted to create more than just dog accessories; I wanted to curate a place where dog owners could come and find helpful tips on all aspects of owning a dog.'
‘It's really rewarding to see how pups are having a blast and enjoying themselves with our products, and how we got to contribute to those fun times.’
’I’ve developed this project out of love and compassion for all the noble and inspiring dogs and their caretakers.’
’We are very lucky to have built a loyal client base in a short period of time. It is so important to gain trust. After all, these are members of the family’.
’Each piece has been carefully crafted to provide a heavenly sleep for the dog, and to perfectly complement the interior of the owner’.
’Sir Dogwood came about because I was frustrated with the limited amount of sophisticated, well-designed and modern dog-wear available’.
’It felt very natural to combine fashion, dogs, travelling… To make our own little world and create a place to share it’.