SUN OF WOLVES
’It felt very natural to combine fashion, dogs, travelling… To make our own little world and create a place to share it’.
’It felt very natural to combine fashion, dogs, travelling… To make our own little world and create a place to share it’.
Combine one graphic designer, one photographer, and one wolf-like German shepherd / Akita / Chinook cross and you get Sun of Wolves—an Eindhoven-based project that creates products with personality. Founders Cleo Goossens and Steven Janson are the smarts behind the goods (enamel dog bowls, mugs, totes, lighters, posters, cards, and flags) but Wolf is the beating heart of the operation. His love of a salad bowl inspired the label’s popular dog bowls, which Goossens and Janson then extended to mugs—“so that people could have the same drinking experience as their dog!”
Why we love Sun of Wolves
This little label has a warmth that’s both calming and addictive. It could be because their products are hand-painted, or maybe it’s the blog of the trio’s travels, but we suspect it has a lot to do with the large friendly dog named Wolf.
‘Producing our articles in Italy means endowing the object’s core with all the cultural heritage, taste, beauty and lifestyle that our country represents in the world.’
‘This is what we really want to portray with our designs: urban culture meets Nordic wilderness. Aesthetically pleasing, yet functional and everlasting products.’
’Our name expresses how a dog should feel when living with our products—something light and non-rational’.
’In order to provide the best quality products for our customers, we aim to create simple and high-quality lasting designs to suggest a classy and sophisticated edge’.
’We try to pay attention to all surroundings in everyday life, not only to animal-related products, because inspiration can come out of nowhere’.
'I wanted to create more than just dog accessories; I wanted to curate a place where dog owners could come and find helpful tips on all aspects of owning a dog.'
‘It's really rewarding to see how pups are having a blast and enjoying themselves with our products, and how we got to contribute to those fun times.’
’I’ve developed this project out of love and compassion for all the noble and inspiring dogs and their caretakers.’
’We are very lucky to have built a loyal client base in a short period of time. It is so important to gain trust. After all, these are members of the family’.
’Each piece has been carefully crafted to provide a heavenly sleep for the dog, and to perfectly complement the interior of the owner’.
’Sir Dogwood came about because I was frustrated with the limited amount of sophisticated, well-designed and modern dog-wear available’.